The Agile Development Manifesto

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“The agile manifesto applies to all industries. When we read it and its 12 principles, and switch each mention of ‘software’ with ‘customer visible value’, we have an elegant methodology that applies to all business.” –Joe Justice

We value:

Individuals and interactions 
over processes and tools

Delivering value over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan


1. Our highest priority is to satisfy the customer through early and continuous delivery of Customer visible value.

2. Welcome changing requirements, even late in
development. Agile processes harness change for the customer’s competitive advantage.

3. Deliver Value frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.

4. Business people and the Delivery team must work together daily throughout the project.

5. Build projects around motivated individuals.
Give them the environment and support they need, and trust them to get the job done.

6. The most efficient and effective method of
conveying information to and within a delivery team is face-to-face conversation.

7. Customer Visible Value is the primary measure of progress.

8. Agile processes promote sustainable development.  The sponsors, developers, and users should be able to maintain a constant pace indefinitely.

9. Continuous attention to technical excellence
and good design enhances agility.

10. Simplicity–the art of maximizing the amount
of work not done–is essential.

11. The best architectures, requirements, and designs emerge from self-organizing teams.

12. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.

The above is based on the seminal Agile (Software Development) Manifesto, available here:, and adapted by Joe Justice and Team WIKISPEED. This article may be freely copied in any form. Let’s do awesome together.

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